If you’re an agency owner or founder and you don’t know how much your agency is worth—you should find out. Why? There are multiple reasons.
In a nutshell: your business (just like your house or personal vehicle,) has value on the market. Thanks to the Internet, your agency most likely competes on the global scene as well, which means that your business is worth something on the international market, too. How should you grow? Where should you invest? Should you specialize or merge with another agency? Is there an opportunity to sell your business to a bigger group and go global? Getting an estimated valuation of your business can pave the path for your agency’s future.
